Golf fans are the happiest of any sports fans, according to one new study. A survey of 6,530 sports fans worldwide by UK-based golf equipment superstore Golfsupport conducted an analysis of their fan satisfaction rating, YouTube video like-to-dislike ratio and social media engagement — and golf came out on top.
To conduct the survey, Golfsupport asked fans how happy they are on a scale of 1 to 10 with their sport’s coverage accessibility, their fan experience, the cost of supporting their sport, their enjoyment while playing, their role models in the sport, their enjoyment spectating, their enthusiasm regarding their sport’s merchandise, the chairmen or presidents of their sport, the complexity of their sport’s rules and the sport’s sponsors.
Additionally, Golfsupport calculated the average for the 10 most recent videos on each of the sports’ most subscribed and relevant YouTube channels to determine the like to dislike ratio, and then analyzed each sport’s main Instagram account’s engagement rate from fans. This data was converted this into a total score out of 10, and contributed to the total happiness score out of 100.
With a total happiness score of 90.8/100, golf fans topped the list of ten sports. Golf fans also had the highest fan satisfaction rating, with 90.3.
Other sports in the survey included tennis, baseball, basketball and football, with soccer fans coming in as the unhappiest of the bunch. Check out the chart to the left for the full results.